Search results for "Website localization"

showing 2 items of 2 documents

Influences of culture, geography and infrastructure on website localization decisions

2012

PurposeThe purpose of this paper is to examine the role played by culture, geography and infrastructure on European airline's decision to launch market‐specific websites.Design/methodology/approachLogistic regression analysis based on 440 observations of home‐target country dyads collected from websites of nine European airlines, and supplemented by additional sources of macro level indicators. The unit of analysis is the country dyad.FindingsCultural distance between home and target country, geographical distance between home and target country, website traffic volumes originating from target country, demand conditions in target country, and competition intensity in target country all infl…

Cultural StudiesUncertainty avoidanceSociology and Political ScienceOrganizational cultureUnit of analysisCompetition (economics)IndividualismGeographyGeographical distanceWebsite localizationHofstede's cultural dimensions theoryVDP::Social science: 200::Library and information science: 320::Information and communication systems: 321MarketingVDP::Social science: 200::Economics: 210::Business: 213Cross Cultural Management: An International Journal
researchProduct

Born Global Firms, Internet, and New Forms of Internationalization

2013

Although Internet is widely acknowledged to facilitate the rapid internationalization of born global firms (BGs), it is less known how such firms actually go about it. The current chapter specifically explores Internet-enabled internationalization (IEI) in the context of BGs. Based on e-adoption, international marketing and internationalization literatures, a conceptualization of IEI modes is suggested along three key dilemmas, assumed to underlie IEI mode configurations, including - functionality, localization and service directness. Three cases of Internet-enabled internationalizing born global firms (IEI BGs) from small open economies are then presented, as part of an effort towards conc…

EntrepreneurshipInternationalizationConceptualizationbusiness.industryService (economics)media_common.quotation_subjectWebsite localizationContext (language use)The InternetBusinessInternational businessMarketingmedia_commonHandbook of Research on Born Globals
researchProduct